The above quotation is from a recent Data Warehousing Institute survey. The survey noted that these CRM systems contained “records, most of which represent conventional customer account and sales data.” An obvious conclusion is that if conventional account and sales data are the starting point for $500,000 CRM systems, then every company is most likely to already have adequate databases to serve as a CRM foundation. For this reason CRM.a has been designed to work with existing databases.

CRM.a will work with any ODBC compliant database system, such as Access, SQL Server, DB2, and others. Hence you can get your CRM system up and running quickly at minimum expense. Start by identifying and setting up the databases you want CRM.a to use. An excellent one is all invoices. Why purchase an expensive CRM system and have to set up new databases at high cost when for only $490, CRM.a can do the job?   Next...